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FOOD POWER • THE SECRET INGREDIENT FOR STAYING POPULAR & PROFITABLE • FoodPower is a restaurant consulting firm that coaches industry leaders to leverage strengths, create concepts, refine menus and identify opportunities to increase revenue and capitalize on the changes in todayÂ’s dining out patterns.

THE NEW LUX

There is a new sense of luxury in our world today.  The new LUX is not pretentious and is not about money.  The new LUX has heart and passion – it has intrinsic value that is passed from the passion of the creator to the purchaser. The new LUX creator takes an idea or something good and makes it better.  The new LUX buyer loves the sense of discovery. It is less about ownership and more about the experience, the contribution… about making a difference.  We all need to splurge and when we do, we choose more carefully.  We focus on authenticity, quality and experiences that deserve our time, attention and money.  And great luxuries today have a story – a narrative that satisfies the emotional need we all have to share in something special.  Here are examples of the new LUX on FoodPower’s list that demonstrate the amazing power of food. If you take the time to read this through, you may be inspired to identify and define your own personal LUX – and, of course, I’m here to help you do that.


In FoodPower’s backyard, Watermarc in downtown Laguna, CA has hit a high watermark and deserves a new LUX award.  Every design detail has captured the attributes of greatness that make me think this is the essence of the new fine dining.  The food is the focus and the range of options – all at affordable prices – are nothing short of amazing with Ahi Watermelon Skewers (photographed above) and Foie Gras Brulee – a dish that diners dream about.  You can nibble, nosh or dive in which is hard not to do because the food is so delicious.  The choices are vast – from the 26 glasses of wine available not only by the glass, but by the half glass, designed to pair with a range of perfect grazing plates. You can taste your way through the apps before moving on to burgers or chicken sandwiches (photographed above) or even filet mignon three ways.  And the house-made ice cream sampler… you get to choose three, but if you find an agreeable partner you can have all six! Let me tempt you with Salty Caramel, Ginger Snap, Grand Marnier, Chocolate Cayenne, Pecan Rum and Peanut Butter.  What’s the saying? “I scream, you scream, we all scream for ice cream!” Watermarc makes sure of it - if you ask me, they serve the best ice cream in Orange County.