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The Secret Ingredient for Staying Popular & Profitable | FoodPower is a restaurant consulting firm that coaches industry leaders to leverage strengths, create concepts, refine menus & identify opportunities to increase revenue & capatalize on the changes in today's dining out patterns.

 
FoodPower looks ahead to 2012:
A Time to THINK DIFFERENT
!

As we see 2011 come to a close, I find myself grateful for so many things...
 
~ Our clients. FoodPower is fueled by passion and committed to growth – a growth that I could not accomplish alone. Dozens of restaurants and landlords reached out to us in these unusual times, and we are truly honored that they chose to engage FoodPower in their efforts. I am awed by and value the immeasurable passion and trust my clients and strategic alliances have put in FoodPower to help them meet the challenges of the day.  I am grateful that I still love and am fascinated by the restaurant business and the people that make up this incredible industry!  I am looking forward to this coming year as I see so much opportunity for us to do things a little bit better, to elevate the hospitality industry and to understand and build on the truth that our industry does affect millions across the country.

~ The Diners. The wonderful guests that help us do what we do best.  They not only “pay the bills” but provide employment and livelihood for so many (1 out of 10 people in America work in our biz - how about that?).

~ The Food. We can never forget the delicious food that comes to us fresh both locally and from all over the world. Food nourishes and nurtures our soul and our minds.  Food is our fuel. It is often the center of our celebrations. Food comforts and inspires. Food has the Power to heal the body, the mind, and the spirit. Breaking bread across the table with family, friends, and even strangers is at the heart of all cultures. 
 
James Beard said, “Food is our common ground, a universal experience.” 
See why we named our company FOODPOWER?
 
 
Before we can look ahead at 2012, we must look back at 2011. When I look at the past 12 months, the event that moved me most was the passing of Steve Jobs, founder of Apple.  The love and respect that poured out around the world for this amazing man was powerful, unifying, and thought provoking. 
 
He changed the way we do things at FoodPower, as we are now connected using iPads, iPhones, and MacBooks in our day-to-day operations. We even use Skype to work with our clients virtually. 

We have started to "Think Different" - a slogan used in Apple ad campaigns for the past 10+ years - and here are some other things we learned from Jobs.


All the World’s a Stage. Steve Jobs was one of the great marketing minds of the past century and understood the power of a compelling Brand and how to create one. He realized the importance of the visual, the packaging, the overall appearance.  As Apple designed and manufactured their computers and more -- the iPod, iTouch, iPad, iPhone, etc. -- they managed to always include the cool factor. Hip and functional are not always friends, but Apple made sure to keep them congruent - a great lesson for restaurants: our operating needs are not of interest to our guests, so only reveal the final production seen on stage!


Set High Benchmarks. Jobs set high benchmarks for performance and would accept nothing less.  He received resistance, criticism and was even fired, but he went on to set standards for his industry that revolutionized the world. He set an example for all restaurants to follow and gave us the courage to be bold and make the difficult changes we know we must.
 
Consistency, Innovation and Excellence will continue to lead our industry.


Keep it Simple. The beautiful part about Apple products is that no matter how BIG or COMPLICATED the idea, the execution remains SIMPLE and EFFORTLESS for all!  Simplicity should be the goal for all restaurant operations - front of the house and back, alike. We focused on Chipotle in our last newsletter and there's no doubt about it, clarity rules. Look around your own operation and see what things you can execute immediately to simplify and add clarity. Confusion is costly.


Create CULTURE. Foodies are socializing! They are online: blogging, Facebooking, Tweeting and Yelping about their dining experiences at restaurants! BUT, remember that they are offline to have those experiences they discuss. So create an environment for them -- whether you look to the Genius Bar at the Apple Store or the expansive bar at the YardHouse, be sure your staff is knowledgeable and guest-centric!

The bottom line is that ours is an industry that is in a constant state of flux, and  FoodPower’s New Year’s resolution is to continue to THINK DIFFERENT. In the upcoming year, I will be traveling around the country working with different restaurants, but you don’t have to wait for me to come to you - we have set up virtual conferencing at FoodPower. If this has been a challenging year for you - or if you have any great news to share, I urge you call, text, email, Skype, or Facebook me personally. I am here for you.
 
We are ready at FoodPower to go the extra mile and help you do the same.
 
Feel free to contact me at pamarshall@foodpower.com or at 949.646.3206.  You can also find me on Facebook, follow me on Twitter, or Skype (FoodPower33).
 
To the power of food in 2012!
Phyllis Ann
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Established in 1982, Orange County-based FoodPower is a restaurant consulting firm that coaches industry leaders to leverage their strengths. By working hand-in-hand with restaurant management and staff, FoodPower can help create concepts, refine menus, and identify opportunities to increase food sales and capitalize on the changes in today’s dining out patterns to strengthen brands.

FoodPower
2463 Irvine Avenue E1 | Costa Mesa, CA 92627
949.646.3206 | pamarshall@foodpower.com | www.foodpower.com




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