New York City is a Mecca for serious food lovers, chefs and restaurateurs. Even one day in the city will renew the spirit and give you an innovative "kick in the pants" and new level of respect for the culinary industry.
Last week, I visited one of the city's most popular culinary centers, EATALY, a FoodPower-house, if I have ever seen one. When I go into any restaurant or cuIinary destination, I'm always able to appreciate strengths, but am quick to notice areas of weakness.
At Eataly, I could find none.
Eataly is Italy in NY and it demonstrates the pride of Italy integrated into American culture better than any other food biz I have ever seen.
It is serious eats... but it isn't only the quality or quantity of the food, or the way it is displayed -- it's the feeling of fully sharing the Italian experience at such a high level of understanding and respect. It's the pride of product, the education, the culture, the clarity, the humor... that help guests LOVE ITALY - LOVE EATALY. A visit to Eataly is an experience -- one so profound that you are compelled to share.
(L-R) Lidia and Joe Bastianich, Mario Batali, & Founder/Creator Oscar Farinetti
TEAM + WORK = TEAMWORK
This team is the heart and soul of Eataly. They have made it easy to eat and shop. Eataly cooks what it sells in the market at seven sit-down restaurants and two early morning Caffes that become an Enoteca at night. Eataly sources the highest quality ingredients from Italy and America to fill their shelves and counters.
The sign over the Prime Rib Sandwich counter read: Why our Prime Rib Sandwiches are so Good... 100% Black Angus Beef from Diamond Creek Ranch in Kansas, Taggiascan Extra Virgin Olive Oil from Roi and our homemade porcini rub and that's all!
You've gotta love the confident boasting that NYers demonstrate. It's with great pride that they share their offerings.
A MANIFESTO WORTHY OF SHARING
Let me share Eataly's manifesto and what I saw that every restaurant and/or food-related biz could incorporate to inspire guests and build sales.
WE'RE IN LOVE WITH FOOD.
We love high quality food and drink. We love the stories about it, the people who produce it, the places it comes from.
FOOD UNITES US ALL.
Good food brings all of us together, and helps us find a common point of view. We believe that one of the greatest sources of joy is what happens around a dinner table.
OUR PASSION HAS BECOME OUR JOB.
We've dedicated our daily lives to promoting a real understanding of high-quality food and drink. How lucky are we that we get to do what we love?
THE SECRET TO QUALITY OF LIFE? QUALITY PRODUCTS.
By creating and offering the best products, we improve our own lives, and bring added value to yours. Enter a world dedicated to quality: that means quality food, quality drink and ultimately quality time.
OUR TARGET AUDIENCE IS EVERYONE.
Whether you're here to buy a loaf of bread, prepare for a lavish dinner or sit down to enjoy a meal, we want this to be your place. We want you to be comfortable, happy, and enriched by every visit.
EAT. SHOP. LEARN.
This is a store with stories. Here, you won't just discover what you love, you'll also learn about what you love.
WE'RE IN THIS TOGETHER.
What you choose every day determines what we'll stock on our shelves over time. When you demand quality products, you support the local farmers, fishermen, butchers, bakers, and cheesemakers who produce them. You create a better environment—for eating and beyond.
OUR THREE PROMISES TO YOU
1. Choice: We offer a diverse selection of quality food and drink.
2. Accessibility: We are dedicated to offering the best products at the lowest possible price points.
3. Knowledge: We feel that it's not just important that we know everything about what we sell and serve, but that you also learn about the products we are so passionate about. We share with you the stories of the people and places behind all that we offer. The more you know the more you enjoy.
YOUR TRUST IS EARNED EVERY DAY
In all ways, we promise to be scrupulously honest. We'll never encourage you to buy more than you need or more expensive than you can afford.
THE END GOAL.
Our goal is to have you as our customer for a lifetime. The easiest means to that end is offering the best food and drink as well as the best environment in which to discover and expand your tastes.
On that note, you know that they look forward to seeing you again very soon!