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FoodPower is the secret ingredient for staying popular and profitable.
FoodPower is the secret ingredient for staying popular and profitable.
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The Secret Ingredient for Staying Popular & Profitable | FoodPower is a restaurant consulting firm that coaches industry leaders to leverage strengths, create concepts, refine menus & identify opportunities to increase revenue & capatalize on the changes in today's dining out patterns.
TAPPING INTO A POWERFUL TREND
FOODPOWER specializes in helping restaurants grow. In the last few months, we've made incredible discoveries from which we have developed new ways to innovate.  Our focus is to provide restaurants with effective ways to attract guests while driving the check average up. Today, food costs are rising, squeezing margins. However, there is one menu item that plays a key role in reversing this trend: BEVERAGES.  Cocktails, Craft Beers, Wine and even Mocktails concocted by talented Mixologists can save the day. Millennials are seeking dining and drinking experiences that are unique and memorable - something that will earn them bragging rights. On the contrary, Gen Xers and beyond have the money to experiment with libations. The key is to develop a bar program that quenches the thirst of all ages.
MORE MOCKTAILS!
Barkeeps are realizing that the demand for innovative virgin drinks is growing. We are coaching mixologists to create enticing, non-alcoholic offerings that match the allure of their other libations. There is so much money to be made in a great iced tea. Presentation is everything. Dress them up with fresh fruits and juices and present them in sexy stemwear. Offering signature drinks that are fresh and fun is smart business. The drinks in the glasswear pictured above are all handcrafted mocktails featuring housemade infusions and syrups crafted from fresh and healthy ingredients including aloe vera, herbs, squeezed tomatoes, rose water, lavender, ginger, and coconut water. Make 'em pretty and parade them through the dining room. 

TAPPING IN: LOCAL BREWERIES + THEIR FANS
Craft breweries are popping up all over the country. Each with their own unique, loyal, and growing fan base. Adding local breweries to your tap lineup is an easy way to tap into their inherent fan base. The addition of local craft beers turns your establishment into a destination, and instills in your guests a sense of "social currency." It is important to build and nurture a network of community support that will help you grow your fanbase outside of your four walls. Their audience is your audience. Serving local beers allows you to tap into their ever-growing social media following. Supporting local attracts local.