The menu is one of the strongest marketing tools you've got. While judging the students' clever and creative restaurant concepts, I was reminded of our mantras at FoodPower: Confusion is Costly and Clarity Sells. Guests are confused when they cannot read the menu, whether on a board for fast casual or on paper for full service. More often than not, font type is way too small, cutesy categories are confusing and unclear, or descriptions become too complicated! They say the devil is in the details… spelling and consistency count, whether on a food or wine menu, and creativity and humor that's C L E A R make the menu memorable.
Take In-N-Out, for example. I've posted their menu above. That's it. The entire menu - with the exception of their not-so-secret menu, which is basically this super-simple menu reconfigured. It's pretty genius and completely clear.
Take another look at your menu? Or better yet, have our fresh eyes take a look at it. Our introductory evaluation is only $500 for newsletter subscribers. We'll come in, take a look, and give you an overview intended to help you become more profitable and popular.