If you're in the culinary industry, chances are you've had food porn in your life.
What is Food Porn? In the simplest terms, it's visually glamorized and
spectacular food that receives waves of attention.
Basically, if your mouth is watering, you're probably looking at it.
We can thank chefs and food stylists for dramatizing the dishes,
highly trained food photographers for capturing their
art, but really it is the folks with their cell phone cameras that have
enabled food porn to go viral on social media.
Restaurateurs are finding this a vital part of their marketing - it's those photos that attract the most potential guests and go viral that help to build sales and put butts in seats. Even Chili’s has redesigned their plates to secure their share of the attention. Bloomberg reports Chili’s will spend $750,000 PER YEAR to add egg wash
to their burger bun to make it shine.
In our recent travels for FoodPower, we see BIG food, interesting menu copy,
and bright plate presentations that are all contributing to the food porn you see!