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The Secret Ingredient for Staying Popular & Profitable | FoodPower is a restaurant consulting firm that coaches industry leaders to leverage strengths, create concepts, refine menus & identify opportunities to increase revenue & capatalize on the changes in today's dining out patterns.

If you're in the culinary industry, chances are you've had food porn in your life.
What is Food Porn? In the simplest terms, it's visually glamorized and
spectacular food that receives waves of attention.
Basically, if your mouth is watering, you're probably looking at it.
We can thank chefs and food stylists for dramatizing the dishes,
highly trained food photographers for capturing their
art, but really it is the folks with their cell phone cameras that have
enabled food porn to go viral on social media.
 
Restaurateurs are finding this a vital part of their marketing - it's those photos that attract the most potential guests and go viral that help to build sales and put butts in seats. Even Chili’s has redesigned their plates to secure their share of the attention.  Bloomberg reports Chili’s will spend $750,000 PER YEAR to add egg wash
to their burger bun to make it shine.

In our recent travels for FoodPower, we see BIG food, interesting menu copy,
and bright plate presentations that are all contributing to the food porn you see!  
PUT ALL YOUR EGGS IN ONE BASKET 
I first saw the simple, long counter of eggslut at the Union Square Market in Los Angeles. There was a long line of excited customers winding around the area waiting patiently for their food. It was then that I realized what Chef Alvin Cailan from the Oregon Culinary Institute had done - he took a simple ingredient, the egg, and created a sensation by glamorizing it, giving it a provocative name, and creating a culture by combining comfort, modern innovation and premium ingredients.

Eggcellent.

IT'S BETTER IN THE RA

Japanese chefs have always prepared their food beautifully and with great precision and RA Sushi, a popular coast-to-coast Japanese fusion restaurant with six SoCal locations, is no exception. In 2007, after being purchased by Benihana, RA Sushi sold 1,000,000 Viva Las Vegas Roll’s and reaped the benefits of this still popular best seller with an exciting name and presentation. Their colorful, hard-to-resist rolls have contributed to a sushi revolution that continues to spread online!