If you're having trouble viewing this email, you may see it online.

Share this:
The Secret Ingredient for Staying Popular & Profitable | FoodPower is a restaurant consulting firm that coaches industry leaders to leverage strengths, create concepts, refine menus & identify opportunities to increase revenue & capatalize on the changes in today's dining out patterns.
Photo: Sessions West Coast Deli

We at FoodPower work with restaurants that wish to be popular and profitable at the same time.  We ask you to tell us: What is your UNFAIR ADVANTAGE – YOUR UNTOUCHABLE EDGE?  Is it like some of these restaurateurs that creatively give back to the community while building brand loyalty and respect?  What would our communities do without the constant generosity of the hospitality industry?
My dear friend Cathy Thomas, food writer extraordinaire for the OC Register and cathythomascooks.com,  joined me at the FoodPower office to work on a project and brought with her this glorious sandwich pictured above. It's the Pink Zephyr from Sessions West Coast Deli in Orange County. In honor of National Breast Cancer Month, Sessions' Culinary Director Max Schlutz worked with local artisan Dean Kim from OC Baking Company to create the all-natural dyed bread for their best-selling Summer Zephyr (recently named the OC Register's "Sandwich of the Year"). Sessions locations donated $1 from the sale of every pink version of its ‘breast-selling’ sandwich this month to Hoag Breast Center, located in Newport Beach, CA, home of Sessions' flagship restaurant.
    For almost 4 decades, Chef Alan Greeley, owner of the Golden Truffle, has been the Founding Chef for the Wild & Crazy Taco Night, which raises thousands of dollars each year for Share Our Selves in Costa Mesa. Chefs from around the county come together to help the nonprofit, which feeds hundreds of local families each day. The Wild & Crazy Taco Night event has gained serious momentum since it debuted 22 years ago, primarily because Chef Greeley is a bit wild and crazy himself! He is a gifted and creative chef who confesses that chefs participate in the event for charity, but that it has become a competition as tacos are stuffed with everything from octopus and sushi, to smoked alligator and dessert! Add live mariachis and two dozen chefs from top OC restaurants, and you've got an event that's the Taco the Town!
    Photo: Newport Beach Independent
    Here's some Food for Thought: noted Chef Azmin Ghahreman founded the Sapphire at School program, designed to teach children about well-balanced nutrition and feed them delicious, fresh, chef-prepared meals. Chef Azmin and his team currently serve a total of 8,000 students and faculty at 11 schools in Orange County on a daily basis!

    The program is overseen by doctors, dietitians, market trend experts, educators, headmasters, and students to ensure its ongoing success. The menus, created by Chef Azmin, offer a variety of flavors and choices, and based on the Mediterranean Diet, they focus on healthy whole grains, fresh fruits and vegetables, nutritious legumes, herbs, and spices to create bold, exciting flavors. The program offers servings of lean meats, all-natural poultry and eggs, hormone-free dairy products, and, in spare amounts, sweets such as homemade cookies. 

    Meals are created both in on-site kitchens at schools, or in Sapphire at School’s own 5,000-square-foot, state-of-the-art facility and then delivered in temperature-controlled trucks. While this is a business for Chef Azmin, the good he is doing to educate these children for a lifetime of healthy eating is invaluable!