Are you taking advantage of all the opportunities to market yourself throughout the year? We're not only talking about National Blueberry Day, but start with the big ones - Mother's Day, Father's Day, Memorial Day... What are you doing on those days to attract guests? And then, how are you promoting yourself. Most of you are utilizing social media, but our clients have found that email marketing is the most effective way to connect with guests. We recommend growing lists organically instead of buying lists - work on quality, not quantity first. Don't send an email a day, but be sure to promote the events that need attention!